America 250 is both a federal and state-level initiative to recognize the semiquincentennial of the founding of the United States of America. The Department of Natural and Cultural Resources has been leading the preparations for North Carolina's state-level affiliated campaign, America 250 NC. The campaign has been years in the making, focusing on sponsored events, historical reenactments, and educational awareness. All of this work will culminate in the official celebration in 2026. Throughout the campaign, I have been tasked with various design projects across a diverse range of mediums: several multipage documents, decorative banners, digital ads and graphics, and various swag items and giveaways. I did not do any creative work in the creation of the logo, design direction, branding, or creation of branding assets for America 250 NC, but I did adapt and modify existing branding assets to suit the purpose of each given task.
Print design has been a huge part of the America 250NC campaign. I managed the creation and design of two multipage documents: a field guide, an informational resource for both government workers and the public at large, and a sponsorship prospectus, a document offering exhibits, events, and activities in exchange for private entity sponsorship. Although the field guide is a document meant to live online, it has the potential ability to be printed. Designing such an informational document like this with print specifications in mind would be the most efficient route since only one version of the document would need to be created. The field guide is designed for a digest size, chosen because when printed, it would be large enough to easily read and skim but also small enough not to be cumbersome to print, hand out at events, or be carried by recipients.
The sponsorship prospectus follows a similar layout, with minimal adjustments to the layout design to support the readability of the larger chunks of body copy.
In addition to these longer documents, I created other printed deliverables. These include a rack card, a field trip guide for children, a pitch sheet for use at networking events and conferences, and many more.
To create a public-facing, visible awareness of the event, I designed a set of banners to decorate the columns on the exterior of the DNCR building.
Lastly, digital graphics were created on a rolling basis to promote sponsored events and historic events as they occurred. These digital graphics consisted mostly of banner ads and social media graphics.
